Get a tripod: The first step in making
better videos is stabilizing them. A shaky video can ruin
your entire shoot. Thus get a quality tripod and with a head
specifically designed for video.
Tell a story: People will more likely feel
compelled to watch your videos if they tell a story. It matters
less what the story is about than how well it's told. You
don't have to narrate your videos to tell a story; the pictures
can do that.
Keep the video short: Try to keep your product
demonstration or interview videos short and to the point.
Typically 1 min to 5 mins videos are perfect for web. More
than that, your visitors will probably close and stop watching
the video.
Look Into Lighting: Use the same principles for creating
a great photo to create a great video. For example, use proper
lighting, use a contrasting background, and avoid background
clutter. Make sure there is not bright light like the sun
behind a subject. If your subject is standing in a bad lighting
situation, have them move into better light if possible and
the video will look much better.
Know your camcorder: Before you start shooting,
learn your camcorder like the back of your hand. Having good
knowledge of your camcorder's features and functions is a
necessary element of making better videos. The most obvious
need for this knowledge is to allow you to always have your
eye in the viewfinder or on the LCD screen, not looking away
at the controls to zoom, focus, or make other corrections.
Practice, practice: Practice before you start recording.
Find the best way to move your item or camera to highlight
the features (or flaws) of your product.
Interviews: Try to put interviews in between your
videos. For they provide good insights through the actual
words of the people involved. No matter what the event is,
a baseball game, picnic, wedding, or party, interviews can
add a nice touch.
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