Get a tripod
The first step in making better videos is stabilizing them.
A shaky video can ruin your entire shoot. So, get a quality
tripod and with a head specifically designed for video.
Tell a story
People will more likely feel compelled to watch your videos
if they tell a story. It matters less what the story is about
than how well it's told. You don't have to narrate your videos
to tell a story; the pictures can do that.
Keep the video short
Try to keep your product demonstration or interview videos
short and to the point. Typically 1 min to 5 mins videos are
perfect for web. More than that, your visitors will probably
close and stop watching the video.
Look Into Lighting
Use the same principles for creating a great photo to create
a great video. For example, use proper lighting, use a contrast
background, and avoid background clutter. Make sure there
is no bright light like the sun, behind a subject. If your
subject is standing in a bad lighting situation,try moving
them into better light conditions if possible and the video
will look much better.
Know your camcorder
Before you start shooting, learn your camcorder like the
back of your hand. Having good knowledge of your camcorder's
features and functions is a necessary element of making better
videos. The most obvious need for this knowledge is to allow
you to always have your eye in the viewfinder or on the LCD
screen, not looking away at the controls to zoom, focus, or
make other corrections.
Practice, practice
Practice before you start recording. Find the best way to
move your item or camera to highlight the features (or flaws)
of your product.
Interviews
Try to put interviews in between your videos as they provide
good insights through the actual words of the people involved.
No matter what the event is, a baseball game, picnic, wedding,
or party, interviews can add a nice touch.
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