Benefits of adding video to your website

In my 9 years of developing EasyFLV and serving to more than 50,000 customers, I strongly conclude, I have only seen positive aspects of adding video to a website.

In the earlier days, a lot of people were reluctant considering the aspects that videos will slow down the website, it will harm SEO (Search Engine Optimization) etc. But after YouTube was born in 2005 things began to change and the awareness took a vertical. By 2007 – 2008 everyone wanted to have videos on their website.

5 years later in 2013, I often get questions where people send a link through our contact form of our website, willing to know if a video will really help or will it be wise buying EasyFLV. I reply to these emails personally.

Today I thought I will summarize my real experiences I have, to let you know why you should have a video on your website.

Visitor Engagement

Marie (name changed) is an astrologer and she wanted to know if a video could enhance her website. The niche “Astrology” is probably one of the niches where videos are used very less. I took a look at her website and suggested she can record a video while she is in a session with a client and publish the video. Visitors can get a clear idea. The idea had one problem though. Privacy of the client. Later a video was recorded where the camera was placed at the clients back protecting his privacy and Marie published her first video online. Luckily her website designers had Google Analytics already installed on the website. And then the website stats took a sharp change.

Google Analytics

The average visitor engagement went up. The bounce rates went down. Queries went up proportionately. The website now made a sense for Marie.

Conclusion: A video on your website uplifts the user engagement. And I have got proof of that.

Trust

This is just from last year. Paul (name changed) is a real estate broker. He builds his website himself. Not that jazzy but it works. In September 2012 Paul dropped a query to EasyFLV as how a video can help make his website look attractive. He was keen on making a video about his services, client testimonials etc and a custom video player to match his website. I took a look at his website and asked him, how many queries does he get from the website on the listed properties? The answer was “Not much”. I suggested Paul to make a walk through video of one of the listed properties, on his handycam with a commentary in his own voice. I added the video on his website (no he was not a customer yet) and asked him to come back and buy EasyFLV if he gets more queries on that one particular. property. Ten days later, I find a sale in Paul’s name and followed instantly by a thank you email. That one property got sold.

Conclusion: Videos ensure trust on your visitors. If you provide a service, videos are mandatory. If you sell products, videos can help convert better.

Credibility

Here I have no problem in placing the link for the respective case. The Untouchables Band – a Premier Philadelphia Wedding Band is using videos with playlist on their website with EasyFLV. You can check here

http://untouchablesband.com/video.html

Now imagine the same website without the videos. The videos give a huge boost to their credibility. Undoubtedly.

Conclusion: Add videos to your website to project your credibility on the subject. Videos never lie.

Start adding videos to your website if you have not already. Contact us if you want us to do a quick free audit of your website as how or what type of video can help you boost visitor engagement, trust and credibility of your website.